Did you know that 25% of American business data is useless? This percentage in dollar terms is more than $ 2.5 billion dollars of business money going by the drain. Now imagine how this money could have increased productivity across the board for American businesses.
As marketers, we all sing in unison about the value of data. We use it to send relevant, timely, personalized email marketing promotions. But, do we set aside our efforts, time, or money to enhance the quality of customer data?
This is a serious issue for most businesses. However, the burgeoning data entering your business from all fronts seems hard to contain.
Digital communication has spawned new ways of dealing with customers: blogs, social media networks, newsletters, email promotions, digital personas, to name a few. With the rise in noise levels, how do you get the attention of your customers?
If you watch superior business organizations, you'll learn one thing for sure. They follow personalized customer engagement. This intimate customer engagement model yields higher response, and higher Return on Marketing Investment (ROMI).
By benchmarking superior business, you can how to leverage customer data to fulfill the one-to-one marketing.
Information changes in the blink of an eye, making your data obsolete or redundant. To adapt with the quick changes, you should take a closer look at your data.
Develop pre-defined processes to continuously validate and cleanse the data before it enters your system. Use data quality validations to filter exceptional data and impose quality monitoring and correction of data after every campaign. Apart from this, include the following key components in your enterprise-wide data activities:
Here are a few tips you can use to fight this trend, change the way you use data, and make hard cash from it -
Data cleansing in an ongoing process; so is customer data acquisition. Apart from resourceful acquisition plan, boost email data acquisition through creative touch-ups to your program.
Research has consistently proven the value of one-to-one personalized marketing messages. It's your pick to make the most out of it.