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Small businesses are usually apprehensive about testing innovative marketing strategies. Though we cannot classify email marketing as a new strategy, small businesses were not too keen on emails till now. However, according to studies, small businesses have been turning to email marketing nowadays. Here are a few reasons for this phenomenon.
Small businesses often find it tough to reach prospects across a broad area. Email marketing helps them to get over this problem. It's hard to find a person without an email address nowadays. This makes emails the easiest way to reach your prospect wherever they are.
Emails offer an easy medium for you to interact with your prospects. You can mail them with your offers or educate them about your services. Your prospects in turn can write back to you or clear any doubts they have through emails. This makes email the most preferred medium for small business marketers.
Email marketing is much cheaper as compared to other marketing channels. You can start your email marketing campaigns without huge investments. This makes it very attractive for small businesses.
Unlike telemarketing, email marketing is not intrusive. Emails won't interrupt your prospects while doing other work. They can decide if they want to open the mail or not. If you make sure that you send them the right messages, they will definitely look forward to open those mails.
With the right email addresses, you can have highly targeted marketing campaigns. You can make sure that you reach the right audience with the right messages at the right time.
The most attractive reason for people turning to email marketing is that it works. According to DMA researches, email marketing generated a Return on Investment of $43.62 for every dollar spent in 2009.
If you haven't started email marketing, get started today. It will work wonders for your business.