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Games of chance are very exciting. The dangers and the associated mystery with it make it extremely appealing. One of the biggest games we play today is with our own businesses. We have left far too much to chance and it has its repercussions. Knowing the rule book and playing within its scope is what makes for success. Email marketing can be highly technical sometimes and this can offset any industrious email marketer.
Knowing one's way around email marketing is the key to understanding campaign parameters. When we set up these parameters, we need to know if they are aligned with our goals and do they have the flexibility to change with respect to the need of the hour. For a campaign to do its best, the sender should know exactly what they are getting into. Procuredata has been in database marketing for well over a decade and this experience has taught us one thing, technical terms are not difficult to comprehend, and once you decipher them, its smooth sailing from there.
We have put together some of the top terms that are often used in this industry. You may know some, and some may come as a surprise, but if you know all of them, there is no element of surprise left, and that makes for a very successful email marketing campaign.
The list has been put up randomly and not according to its importance in the process
The list can go on, but the point of the matter is that these are some of the most commonly heard terms and some of them are surprisingly mistaken or have lost their meaning. Email marketing can be a very exciting affair, if these parameters, scores and issues are carefully dealt with. Learn these up and make a serious effort to spot them while running your next campaign.